Tag: elan

The Dreamers. car of the day: Evante

This week is all about dreaming the impossible dream, a group of people who went against all evidence and good judgement in the name of building their own car. While always a fascinating enterprise filled with initial excitement, the odd plot twist, production and money woes plus sometimes even a little conspiracy but always ending

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The Korean Killer: How Hyundai captured the West

In December of this year (2017), the Hyundai motor corporation will be blowing 50 candles from its cake, an absolutely coffee-spitting achievement when you think they now have an empire that stands as the 4th largest automotive business in the world. So how did a company from Seoul do it? well heres my very abridged

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